• Street Style Planet Earth

STYLE PROFILE - KRITTIYA - ADVERTISING STUDENT - BANGKOK

Updated: May 18

Krittiya or Praemai (meaning Silk) to her friends is a 22 year old final year student majoring in Advertising at Bangkok University. Inspired by her mother's impressive colour co-ordinated heels collection and the opening up of perceived beauty standards within society, Krittiya's goal is to someday launch her own fashion brand. And like many clued-up students of her generation, she is planning for real life work experience and a Masters degree before making her move.


SSPE caught up with Krittiya in November 2019 to find out about her inspirations, passion and motivation and how youth culture in her hometown of Bangkok as well as internationally has shaped her pathway.



Krittiya: Youth Culture & Street Style in Bangkok, Thailand

How would you describe your personal style?


My style is continuously shifting based on how I feel at the time. I can be very dramatic one day and the next day be very comfortable in sweatpants. I like my clothes to be matching or monochromatic. I find it fun to match the whole look with coordinated colours. Matching clothes in a way that makes sense to me is always a satisfying way to dress.




Do you remember when you first became interested in style?


When I was young, my mum had heels in every colour to match her outfits. I think it's one of the reasons why I love coordinating colours. In my high school years, my style was constantly changing but I always liked to use colours as a theme. It was my time to experiment, although my friends thought of me as an all-black clothes person.





Since experimenting and developing your personal style, how have you seen the generations of Bangkok youth around you interact with style?


These days people are more open and diverse in so many ways. I feel like there was a narrow standard of beauty to be a certain way in the past - quite far removed from that of today. Nowadays my generation has its own multi-faceted definition of beauty yet is also open to the differences. The same goes with fashion and style where people have their own varied preferences. So, there are many more varied stores and brands offering numerous styles catering for today's diversity.




Other than your mum, where else do you look for your style inspiration, and is there anyone else specific that has influenced or inspired your approach to the way you dress?

Mostly on Instagram and Pinterest from fashion-related accounts, exploring hashtags, reading fashion articles; HYPEBEAST, HYPEBAE, The Business of Fashion, etc.

Bella Hadid, Kylie Jenner, Lana Del Rey, and Maggie Lindemann are my fashion inspirations.





Do you keep an eye on the youth fashion scenes of any other Asian Countries? Which Asian city do you feel has the most exciting fashion scene?

I mostly follow youth fashion in general. My tastes aren't any specific to any areas. However I feel that Japan and Korea play big parts of the fashion scene in Asian. It’s interesting to see youth infuse their traditional & cultural essence in their style and these 2 countries set a great example of how to do it.




Do you have any secret or favourite places to find clothes in Bangkok?


I'm mostly browsing online, especially instagram. I follow a lot of brands as well as local boutique stores, vintage shops, and hashtags so don't really have any favourite shops as such. It’s more like an "I see it, I like it, I want it, I got it" moment.





Any favourite Thai brands or designers?


BOYY, Carnival

Favourite International designers or brands?


Alexander McQueen, Vivienne Westwood, Prada, Dior, Louis Vuitton, Swarovski, Nike, Adidas, and My Mum Made It



Climate concern was big news in 2019 - How do you think this will affect the fashion industry?


I have already started to see brands in general voicing their concern on the topic and I am glad to see how fashion brands are innovating and proposing new and alternative ways to prevent damage in their own unique way. The challenge encourages a positive way for the fashion industry to become more environmentally friendly. I think that it is not just the brand that will change, but also fashion consumers will become more conscious of the problem.




Aside from style and fashion, what are your other interests?


Astrology 🏹, playing games, watching movies, reading books or magazines, gothic architecture, and figure skating (but I can’t skate haha)




What do you enjoy doing in your spare time in Bangkok?


Meeting Friends at Siam Square, Siam Paragon, or Central Festival Eastville (Also meeting dogs and cats at Central Eastville - it's very refreshing!)


Visiting 24-Hour Starbucks late at night. I enjoy walking and chilling at night.


Thrifting vintage pieces, and enjoying food and drinks at JJ (Chatuchak) Market.


Browsing books and magazines at Kinokuniya and Asiabooks.


Having bubble milk tea or frozen yogurt at KOI Thé and Yogurtland.






Hopes and dreams for the year ahead?


2020 is going to be my year for new beginnings. Since I will graduating this year, my life is entering a new phase. I hope to be more mature, to explore new places, to try and learn something new and to fulfill and pursue my dream.





All photos by Al de Perez for Street Style Planet Earth

Shot on location in Old Town, Bangkok


Words & Photos by Al de Perez

Krittiya's Instagram

For more great Alternative Youth Culture photography from around the world, check out the other SSPE interviews and features.

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